Igniting the Engine: Gameloft and Ferrari Partner for the Ferrari Esport Asphalt Series 2025

The worlds of high-octane mobile racing and elite automotive luxury are set to collide in a spectacular new esports event. Gameloft, the studio behind the popular racing series Asphalt Legends, has teamed up with the legendary Italian automaker Ferrari to launch the Ferrari Esport Asphalt Series 2025. This ambitious collaboration will see the world’s best virtual racers compete for a chance to be crowned champion and win a host of exclusive prizes, culminating in a live final event at the Ferrari Museum in Maranello, Italy. The series, which kicked off its online qualifiers on September 4, 2025, is a major step forward for both the mobile esports scene and the Asphalt franchise’s global presence.

The Road to Maranello

The Ferrari Esport Asphalt Series 2025 is designed to find the top eight racers in the world through a series of four time-limited qualifying events. Each of these events will feature a different iconic Ferrari, giving players a chance to showcase their skills with a variety of vehicles. The top two players from each qualifier will earn an all-expenses-paid, three-day trip to Maranello, Italy, Ferrari’s historic birthplace. This is where the finals will take place on November 16, 2025, at the legendary Sala delle Vittorie within the Ferrari Museum. The format for the finals is an intense 1v1, best-of-three series, with the final two racers battling it out in a best-of-five showdown for the championship title.

• Qualifier Event #1: September 4 to September 10, featuring the Ferrari SF90 XX Stradale.
• Qualifier Event #2: September 11 to September 17, featuring the Ferrari 488 Challenge EVO.
• Qualifier Event #3: September 18 to September 24, featuring the LEGO Technic Ferrari FXX K.
• Qualifier Event #4: September 25 to October 2, featuring the Ferrari 599XX EVO.

This tournament is a significant step forward for the Asphalt franchise, as it is a fully cross-platform event, allowing players on iOS, Android, Nintendo Switch, PC, and consoles to compete against each other for the first time. The cross-platform capability unites the massive player base under a single competition, making this a truly global event.

Prizes and Participation

The collaboration is not just for the elite racers. Every player who registers for the tournament has a chance to win premium prizes through a random draw, including an HP OMEN Gaming Laptop, a mini replica Ferrari racing helmet, or a high-end gaming headset. This open-door policy ensures that players of all skill levels have a reason to get involved and be a part of the excitement. The finals will also offer a valuable prize package for every participant, ensuring no one leaves the championship empty-handed. The grand prize winner will also receive a Ferrari Museum and factory tour, an unforgettable experience for any fan of the brand.

The partnership between Gameloft and Ferrari is a testament to the growing legitimacy of mobile esports and a savvy move by both brands to engage with a modern audience. The Ferrari Esport Asphalt Series 2025 is an exhilarating blend of high-speed virtual racing and real-world luxury, and it’s a can’t-miss event for anyone with a need for speed and a passion for cars.