Among Us

Trust No One, Not Even in 3D: Among Us Continues to Deceive and Delight in Mid-2025

It’s Wednesday, June 25, 2025, here in Hanoi, Vietnam, and the iconic social deduction game that once defined a pandemic-era phenomenon is far from over. Among Us, developed by Innersloth and now supported by Schell Games for its 3D rendition, has skillfully navigated the post-hype landscape by embracing bold innovation. With the official launch of Among Us 3D on PC in May 2025, alongside a steady stream of new roles, maps, and an unwavering commitment to its core “crewmate vs. impostor” tension, the game continues to be a captivating experience for millions, proving that deception never goes out of style, even as it leaps into new dimensions.

Among Us: The Enduring Core of Deception

At its heart, Among Us is a game of simple yet profound social deduction. A group of colorful Crewmates aboard a spaceship (or various other unique locations) must complete tasks to keep their vessel running smoothly. Hidden among them are Impostors, whose goal is to covertly sabotage systems, murder Crewmates, and sow enough distrust to avoid being discovered and ejected. The genius lies in the emergent social dynamics:

• Communication and Deduction: Players must use their wits, observational skills, and powers of persuasion during emergency meetings to identify the Impostors. Lies, alibis, and accusations fly, making every discussion a thrilling psychological battle. This reliance on social deduction mechanics is paramount.
• Sabotage and Misdirection: Impostors strategically use sabotages (like turning out lights, disabling comms, or depleting oxygen) to create chaos, split up Crewmates, and facilitate kills, adding a layer of strategic depth to their deception.
• Simple Controls, Deep Gameplay: The minimalist controls allow for easy pick-up and play, yet the social mechanics offer endless strategic possibilities and high replayability.
• Multiple Maps: The game features various maps, each with unique layouts, tasks, and venting systems, adding variety and new challenges to the deduction process. “The Fungle,” a mushroom jungle map, was added in 2023, for example.

The 2025 Evolution: Among Us Goes 3D and Beyond

InnerSloth and Schell Games have truly reimagined the experience for 2025, with the launch of Among Us 3D (formerly known as Among Us VR) being the biggest leap:

• Among Us 3D on PC (Launched May 6, 2025): This is a monumental release, bringing the immersive 3D experience to PC players, with full PC-VR crossplay functionality with existing VR versions. This allows a broader audience to experience the game’s tension and interactions in a whole new dimension, making the experience even more visceral. The game rebranded from Among Us VR to Among Us 3D on April 10, 2025, ahead of its PC launch, emphasizing its accessibility beyond just virtual reality headsets.
• New Permanent Game Mode: Tag Mode! (Launched May 6, 2025, in Among Us 3D): This exciting new mode introduces an “Infected versus Crewmates” dynamic. Infected players try to “tag” and convert Crewmates to expand their ranks, while Crewmates must complete a set number of tasks (with new power-ups for task completion) to win. This offers a faster-paced, more active version of the social deduction formula, requiring a minimum of 6 players and providing fresh gameplay mechanics.
• New and Returning Tasks: Among Us 3D features new and reimagined classic tasks with immersive first-person controls, including the dreaded swipe card mini-game.
• Upcoming New Roles: InnerSloth has consistently expanded gameplay with new roles, and 2025 is no exception. After popular additions like the Engineer (can fix sabotages), Scientist (can check vitals from anywhere), and Guardian Angel (can shield surviving Crewmates), InnerSloth confirmed in their 2025 roadmap that up to four more roles are coming by year’s end. Community discussions indicate highly anticipated roles like “Poisoner” (an Impostor who can poison at a distance), “Detective” (a Crewmate who can investigate clues like footprints), and “Sheriff” (a Crewmate who can eliminate suspects). These new roles add immense complexity and replayability to the social deduction, constantly forcing players to adapt their strategies.
• New Maps and Social Hubs: While the recent “Fungle” map (2023) introduced a mushroom jungle, InnerSloth has teased additional new maps for 2025 in their roadmap, with one rumored to be a “deserted metropolis” featuring vertical levels, hinting at even more complex environments for deception. There are also plans for a “Social Hub” where players can interact outside of matches, fostering a stronger community connection.
• Voice Chat Enhancements: Continuous improvements to native proximity voice chat are a priority, aiming for clearer communication and better moderation, which is crucial for the game’s social deduction core.
• Cosmetics and Collaborations: As always, a constant stream of new cosmetics (hats, skins, pets, visors, nameplates) keeps the game fresh and allows for player expression. In early 2025, a major Like A Dragon x Among Us crossover (Kamurocho Cosmicube) (available until June 23, 2025) brought outfits for characters like Kazuma Kiryu and Ichiban Kasuga, along with Dragon-themed pets, appealing to fans of both franchises. Another notable collaboration, Among Us x Critical Role, introduced “Gilmore’s Curious Cosmicube” with items inspired by the popular TTRPG show. These high-profile collaborations demonstrate Among Us’s enduring cultural relevance and provide exciting new content for players, serving as effective digital marketing.
• Redeem Codes: InnerSloth continues to release redeem codes during special events, updates, and collaborations, offering free in-game items and driving player engagement.

Player Base and Revenue: A Stable Community

While the peak numbers of 2020-2021 (with millions of concurrent players) are unique to that global phenomenon, Among Us has settled into a remarkably stable and robust player base in 2025:

• Consistent Player Engagement: Udonis Blog data indicates that Among Us had over 20 million monthly active users (MAUs) in February 2025 and over 2.5 million daily active users (DAUs). While Steam Charts for the base game currently show around 3,500-4,000 concurrent players in late June 2025 (e.g., 3,980 at present), with a recent 24-hour peak of 4,387, the combined PC, mobile, and console player base is significantly larger. Among Us 3D on Steam, since its May 6, 2025 launch, currently sits at 1,024 concurrent players and a 24-hour peak of 1,228, showing initial adoption.
• Geographic Distribution: The player base is truly global, with the United States (36.56%) leading, followed by the UK (5.11%), India (4.67%), Canada (4.12%), and Australia (3.99%), highlighting its widespread international appeal.
• Revenue Growth: Among Us continues to be a strong revenue generator. Estimated annual revenue for 2025 is projected at $112 million, a steady increase from previous years. PC players, despite making up a small percentage of the overall community, contribute a significant portion of the total revenue, primarily through game sales and cosmetic purchases.

Among Us in 2025: Evolution of Play and Community Trends

The way Among Us is played in 2025 has adapted to its new features and evolving community:

• Complexity over Simplicity: While some players nostalgic for 2020 might miss the raw simplicity, the new roles and mechanics demand a more nuanced approach. Impostors must now account for abilities like the Engineer fixing sabotages, while Crewmates have more tools for investigation and protection. This has made accusing and defending even more “delicious” and multi-layered.
• Private Lobbies and Discord: A significant trend is a shift towards playing in private lobbies, often organized through Discord servers. While public lobbies can still be chaotic (due to language barriers, trolls, or less experienced players), dedicated groups foster higher-quality gameplay, strategic coordination, and more meaningful social interaction. This highlights the importance of community management in modern gaming.
• Content Creation and Streaming: Among Us continues to be popular on YouTube and Twitch, though not at its 2020 peak. Content creators showcase skillful Impostor plays, clever Crewmate deductions, and highlights of new roles and updates, keeping the game visible and attracting new players. Twitch viewership in May 2025 peaked at nearly 24,000 viewers, demonstrating ongoing appeal for game streaming.
• Competitive Esport Events (Informal): While not a traditional esport with a structured league, Among Us continues to be featured in popular Twitch Rivals tournaments. Events in 2023 saw prize pools up to $100,000 and peak viewers over 30,000, indicating its viability for informal competitive play and viewership. The focus is more on entertainment and celebrity participation than hardcore competitive circuits.

The Future of Deception: Always Sus

As InnerSloth progresses through its 2025 roadmap, the future for Among Us looks exciting. The continued development of Among Us 3D, the promise of more new roles and maps (including the “deserted metropolis”), and a focus on community and social features suggest a commitment to long-term growth. Among Us has proven it’s more than a fleeting trend; it’s a timeless social deduction experience that cleverly adapts to its evolving audience and technological advancements. So, whether you’re accusing a suspicious crewmate in 2D or navigating a new 3D world, remember: in Among Us, everyone is still a little bit sus.